Most French rappers are using Youtube to promote their videoclips and new songs. It allows them to fight against illegal downloading, to increase their popularity, to promote their new songs and to show how popular they are thanks the number of views.
It is sometimes the origin of many debates in the French rap game. Some rappers claim rich rappers are paying online marketing companies to generate fake views, fake comments and fake thumb ups.
Youtube channels are also used by rappers to broadcast documentaries, interviews and reports. They sometimes promote their products (clothes, shoes, parfumes) or new artists they are trying to launch.
The most popular rapper on Youtube is Booba with over 800,000 subscribers.